What are the essential elements of an E-commerce business? After years of doing marketing at SHOPLINE and helping thousands of merchants grow their businesses, we’ve come up with the following growth stack to help E-commerce merchants build and growth their businesses from 0 to 100. (It’s currently V2 and the overall framework is still work-in-progress!)

Elements of a Successful E-commerce Business:

Product

  • value proposition
  • page design / user experience
  • product presentation (images, videos, description, copywriting, packaging)
  • promotional campaigns
  • customer service

People

  • acquisition channels
  • buyer personas
  • user accounts / membership programs
  • buyer intent
  • customer lifecycle

Trust

  • branding
  • reviews
  • online presence / media exposure
  • partners
  • after-sales support
  • service consistency
  • platform (payment and logistics)

 

Cross-Elements:

  • International
  •  A/B Testing & Growth Framework
  • Customer Loyalty

 

Acquisition Channels:

  • search engine marketing (CPC)
    • AdWords
    • Bing,
    • Yahoo
  • display ads
    • Facebook
    • Instagram
    • Snapchat
    • GDN
  • search engine optimisation (SEO)
  • content marketing
  • social media marketing
    • Facebook
    • Instagram
  • remarketing
    • regular remarketing
    • dynamic product remarketing
  • email marketing
  • influencer marketing (targeting bloggers)
  • affiliate marketing
  • offline marketing
  • partnerships & business development
  • PR
  • viral marketing
  • community building
  • trade shows
  • unconventional public relations
  • engineering as marketing
  • existing platforms
  • offline events

 

Analytics & Insights:

  • conversion funnel analytics
  • product analytics
  • inventory analytics
  • keyword analytics
  • content analytics
  • customer analytics
  • competitor analytics
  • industry analytics
  • site usage (heatmaps)
  • user sentiments (NPS)
  • brand / social mentions

 

Archives:

E-commerce Growth Stack V1